Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I have chosen to create a music video with the additions of a website and CD digipack. I have chosen to do a website other than a poster for my video as this will show I have challenged my self by using new programmes and something I am not familiar with doing. And it will also make my music video more professional by adding a website.

Before I decided I wanted to do a music video my initial idea was set on doing a movie poster because it was easy and simple. I also wanted to do a movie poster because I really liked working with photoshop and my knowledge with photoshop is efficient. So then I brainstormed some ideas and came up with animation ideas then I came up with the idea of a moving picture of an animation but his was all about time and would I have enough time to do this, so then I finalised my idea and changed it completely. With me changing my idea completely

this helped me develop further and challenge myself to do better than my previous AS year.

Before I started constructing my product I considered what audience I wanted to hit, so initially I went for my age group of about 16 maybe a bit younger to about 20+ this was my initial target audience. I chose to attract my audience by using what everyone was listening to and mainly what everyone was basically in to, indie videos and pop music is what teenagers are wanting to see, this is where the idea of my actual music for my video came in handy, and hence the reason or my choice of James Arthur, he looks like an indie pop star because he has the look and that's what young male audiences look up too.

I created a video using James Arthurs- an xfactor winner from 2012, version of Impossible, this opened up a whole variety of ideas for me.

Myself being the constructor of this product wanted to make this video as emotional but inspirational as possible, just like Ed Sheeran's first video 'the A team' his open the eyes of young teens to show that drugs are bad and that's what I am aiming to do -attract the audience to do what they dream of doing. And that's another reason why I have chosen James Arthur because he followed his dreams of a singer and now he's a pop star winning the biggest music show on TV.