Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I have chosen to create a music video with the additions of a website and CD digipack. I have chosen to do a website other than a poster for my video as this will show I have challenged my self by using new programmes and something I am not familiar with doing. And it will also make my music video more professional by adding a website.

Before I decided I wanted to do a music video my initial idea was set on doing a movie poster because it was easy and simple. I also wanted to do a movie poster because I really liked working with photoshop and my knowledge with photoshop is efficient. So then I brainstormed some ideas and came up with animation ideas then I came up with the idea of a moving picture of an animation but his was all about time and would I have enough time to do this, so then I finalised my idea and changed it completely. With me changing my idea completely

this helped me develop further and challenge myself to do better than my previous AS year.

Before I started constructing my product I considered what audience I wanted to hit, so initially I went for my age group of about 16 maybe a bit younger to about 20+ this was my initial target audience. I chose to attract my audience by using what everyone was listening to and mainly what everyone was basically in to, indie videos and pop music is what teenagers are wanting to see, this is where the idea of my actual music for my video came in handy, and hence the reason or my choice of James Arthur, he looks like an indie pop star because he has the look and that's what young male audiences look up too.

I created a video using James Arthurs- an xfactor winner from 2012, version of Impossible, this opened up a whole variety of ideas for me.

Myself being the constructor of this product wanted to make this video as emotional but inspirational as possible, just like Ed Sheeran's first video 'the A team' his open the eyes of young teens to show that drugs are bad and that's what I am aiming to do -attract the audience to do what they dream of doing. And that's another reason why I have chosen James Arthur because he followed his dreams of a singer and now he's a pop star winning the biggest music show on TV.

Structuralism

My media music video follows Todorov's theory of narrative organisation. This is where the main story line would usually have a beginning, middle and an ending. The beginning usually has a happy beginning, then something happening in the middle which changes the mood and story line such as a death then they overcome that in the ending for it to be happy again but a new kind of happy, this is called Equilibrium, disruption phase and second equilibrium.
My video follows on from this because my sister is confident and happy about dancing at the beginning then she comes up with a dance and hurts her leg, this being the middle in Todorov's narrative, but dancing is her passion and she really wants to carry on, so she over comes her bad leg and pushes herself to be the best and she does it.

Ancillary Task 2 Website

http://shelleyward96.wix.com/musicvideofinal

This is my finished ancillary task of my music website, I am really proud of this because this is the first time I have used this type of website maker and I am really proud of how it has turned out.
I really like this site because it is easy to navigate and simple to use because everything is there for you when you need it and you can chose any style you want to suit you so this was a really big help because I think my website connects with my music video a lot, and you can tell this by the colours used.

Preview of progress on website

http://editor.wix.com/html/editor/web/renderer/edit/ed48fb0e-32e1-48b9-9905-f43bcd2315ad?metaSiteId=9becb6f2-813d-453d-8b4f-27b8ece6170f&editorSessionId=92DEE45B-D2A9-4926-A8D6-D1A7C2F3B833

This is the link to a preview of my website and also the progress I have done of it so far.
I will be adding more pictures into it for the 'Store' tab that I have as a option, the kind of pictures I will be adding to it are the things my sister mainly wears through out the video, this is so the audience gets a feel of what dancers might wear and so that they might want to purchase them themselves.
I will be putting on her 'Dance' hoodie, she also has hoodies off where she as been for example she danced at new york with her uni so she has a gorgeous purple hoodie which my audience will might like to purchase, the shoes that she wears are dancers aswell, she has her own ballet pumps that she wears whenever shes doing a performance so I will put up some pictures of them and to purchase them.
Another thing I will put on will be an interview with my sister and how she overcome her ingury and from when she was first asked to perform. I will also ask her questions like how long has she dances for etc.

Music Preview for website

This is my music preview that I edited together from my original music video for my website, I've made it roughly a minute long so its kind of like a teaser for my target audience, this also makes them want to watch more.
https://www.youtube.com/watch?v=9A7lnuM9DLc
I've put my preview on YouTube as its a good social network and basically everybody from my target age group use YouTube often so hopefully this will help me get more feedback.

Website Progress

http://editor.wix.com/html/editor/web/renderer/edit/296f8fc1-16db-4703-921a-5d6424f44356?metaSiteId=97cc4002-5be8-49ab-8f21-d11e2a76aaf2&editorSessionId=6655F684-7885-4C75-B82C-F6DE7A57DE71
This is the link to my first music website, my first being my previous "try out" because I totally changed my idea and I didn't really like the layout and the colours also wasn't really working for me. When I researched into websites before hand I came across Ed Sheeran and my age group of people particularly the girls really like him.

Finished Music Video

http://www.youtube.com/watch?v=5CgCX9K69Cs&feature=youtu.be&safe=active

This is my finished music video